Business owners, you don't have time to learn how to be a YouTuber BUT you do have time to maintain a YouTube channel for your branded podcast.
right now YT discoverability= long form videos + YouTube shorts (even with static image videos)
With the right content this traction can equal sales for your company!
YouTube for businesses is not the same as YouTube for full time content creators.
I've got 2 experiments going right now on YouTube that show how growth can happen with AI tools and a few hours a week (done yourself or outsourced)
right now YT discoverability= long form videos + YouTube shorts (even with static image videos)
With the right content this traction can equal sales for your company!
YouTube for businesses is not the same as YouTube for full time content creators.
I've got 2 experiments going right now on YouTube that show how growth can happen with AI tools and a few hours a week (done yourself or outsourced)
If you want to explore how your podcast can exist on YouTube in a unique way that fits your project and personality, let's talk.
Experiment #1: Motion video YouTube channel
A motion video channel with a mix of talking head tutorials and screenshare videos with YouTube shorts to lead viewers to the longer form content.
Data overview from first year of channel being live: mid Dec 2023 -mid Dec 2024
Coffeelike Connections: motion video YouTube channel.
The below data is from early December 2024.
-channel started: Dec 14, 2023
-YT podcast goal: client generation for Coffeelike Media services
-views:
Dec 14, 2023 to July 9, 2024= 910 views
July 10*-Dec 12, 2024= 37.4 k
35k YT shorts
+
2.4k long form videos
=
all time views: 37.4
* I started using YT shorts on the channel in July 2024.
The below data is from early December 2024.
-channel started: Dec 14, 2023
-YT podcast goal: client generation for Coffeelike Media services
-views:
Dec 14, 2023 to July 9, 2024= 910 views
July 10*-Dec 12, 2024= 37.4 k
35k YT shorts
+
2.4k long form videos
=
all time views: 37.4
* I started using YT shorts on the channel in July 2024.
2024 Summary for experiment #1
Coffeelike Connections was started in 2023 BUT didn't have any real traction until I started using YouTube shorts in July 2024. Here's the overview from July 1, 2024 to December 31, 2024.
-YT shorts: 43.1 k
-Long form videos: 2.5 k
-Live videos: 61 (only 5 lives in 2024)
Check out the consumption data compared to experiment #2's static image channel at the bottom of this post.
-YT shorts: 43.1 k
-Long form videos: 2.5 k
-Live videos: 61 (only 5 lives in 2024)
Check out the consumption data compared to experiment #2's static image channel at the bottom of this post.
YouTube Services:
- Have a few specific questions? Book a micro consult call here: zcal.co/coffeelikemedia/parkbenchsession
- Want to do a deeper dive into your podcast YouTube channel's growth, workflow, optimization? www.coffeelikemedia.com/consults
- Ready to commit to a 3 months growth experiment to really find out how YOUR YouTube channel can grow? www.coffeelikemedia.com/coaching.html
Experiment #2: Static Image Video YouTube channel
A static image channel with the audio podcast added to YouTube via the RSS ingestion feed (meaning that you connect it to your podcast host and when you publish a new episode, the audio goes to YouTube automatically with your podcast logo). I'm also adding static image YT shorts to this channel for the same reason as #1, to move listeners to the longer form content.
Geopats Podcast: static image YouTube channel
The audio podcast itself started in 2017 and has about 100 episodes in the catalogue.
The below data is from early December 2024.
-the static image YouTube channel started: November 14, 2024
-YT podcast goal: affiliate marketing income
-views from Shorts: 885
-views from long form videos: 52
-all time views: 937 (in the 1 month the channel has been live)
Data overview from first month of channel being live: mid Nov -mid Dec 2024
2024 Summary for experiment #2
Geopats was readded to YouTube as a static image channel on November 23, 2024 so this data covers then to December 31, 2024.
Geopats hasn't been on YouTube as long as Coffeelike Connections BUT even though 1.5 k views in about a month is far from viral, it IS promising since the longform AND YouTube shorts videos are super easy to edit because they're static image ones. One short got 500ish views but most are more modest. This is more attention on a different platform and is impacting the long video views.
-YT shorts: 1,235
-Long form videos: 71
Note: This is data from approximately the first month of an audio only (static image) podcast with NO new episodes done in the past year. 71 views on long form videos can be seen as uneventful data BUT I view YouTube as adding a second life to an audio podcast that has been going strong for 8 years. With time I anticipate these views to increase in length of watchtime (that consumption data compared to the Coffeelike channel is below) and amount of viewers. Subscribe to Podcast To Connect newsletter for updates on this static image-motion video YouTube case study.
Geopats hasn't been on YouTube as long as Coffeelike Connections BUT even though 1.5 k views in about a month is far from viral, it IS promising since the longform AND YouTube shorts videos are super easy to edit because they're static image ones. One short got 500ish views but most are more modest. This is more attention on a different platform and is impacting the long video views.
-YT shorts: 1,235
-Long form videos: 71
Note: This is data from approximately the first month of an audio only (static image) podcast with NO new episodes done in the past year. 71 views on long form videos can be seen as uneventful data BUT I view YouTube as adding a second life to an audio podcast that has been going strong for 8 years. With time I anticipate these views to increase in length of watchtime (that consumption data compared to the Coffeelike channel is below) and amount of viewers. Subscribe to Podcast To Connect newsletter for updates on this static image-motion video YouTube case study.
YouTube Services:
- Have a few specific questions? Book a micro consult call here: zcal.co/coffeelikemedia/parkbenchsession
- Want to do a deeper dive into your podcast YouTube channel's growth, workflow, optimization? www.coffeelikemedia.com/consults
- Ready to commit to a 3 months growth experiment to really find out how YOUR YouTube channel can grow? www.coffeelikemedia.com/coaching.html
2024 Static Image and Motion Video Podcast YouTube Channel Consumption Comparison (in other words: how much of the videos viewers are watching)
Geopats (left) is the static image podcast YouTube channel. It was live from November 23, 2024 to December 31, 2024.
Coffeelike Connections (right) is the motion image podcast YouTube channel. It was live all of 2024 BUT didn't have traction until mid July 2024, so that's the data focused on.
Main takeaways from this comparison: (draft by ChatGPT, edited by Stephanie)
Coffeelike Connections (right) is the motion image podcast YouTube channel. It was live all of 2024 BUT didn't have traction until mid July 2024, so that's the data focused on.
Main takeaways from this comparison: (draft by ChatGPT, edited by Stephanie)
- Shorts Dominate on Both Channels, Regardless of Content Type
- Shorts make up the majority of views for both channels (94.8% for Geopats and 94.4% for Coffeelike Connections), showing their strength in grabbing audience attention quickly.
- Even for Geopats, which uses static images, shorts remain highly effective in driving visibility.
- Motion Videos Yield Better Long-Form Engagement (not surprised at all)
- Coffeelike Connections' motion videos have a significantly higher watch time (85.6 hours) than Geopats' static image videos (3.0 hours), despite similar proportions of video views.
- This suggests motion video content is better at holding audience attention for longer durations.
Here are some ways you can grow your new business YouTube channel:
YouTube Services:
- Have a few specific questions? Book a micro consult call here: zcal.co/coffeelikemedia/parkbenchsession
- Want to do a deeper dive into your podcast YouTube channel's growth, workflow, optimization? www.coffeelikemedia.com/consults
- Ready to commit to a 3 months growth experiment to really find out how YOUR YouTube channel can grow? www.coffeelikemedia.com/coaching.html