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How to use multiple platforms to spread your business message to a wider audience
www.coffeelikemedia.com/contact.html I’ve had the most interesting conversations with podcasters who are struggling to get their podcasts heard by the right people. And yes, I said “people” because that includes listeners, (video) viewers and/or (newsletter) readers. TLDR: Your message is important so spread it out to multiple mediums to reach more of the right listeners (some of which may become clients). By spreading your podcast gems to multiple mediums, you WILL attract people that like listening, watching AND reading. Here are some case studies of growth by using this method. As always, feel free to reach out if you want any help with your solo business podcast.
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Door Key Podcast has doubled in downloads over the first 5 months that April, the Creator of the podcast, and I have been working together. Additionally, her podcast workflow has been drastically streamlined AND she feels more confident and relaxed about her content and outreach tasks. Although it's impossible to draw an exact correlation between the things we worked on together, I'll list them out in this post because clearly it worked in streamlining April's workflow, bringing her personality out in the audio episodes and growing her audience. The tasks we did to make these changes to Door Key, a history focused community podcast, are also the same ones I use with my business clients as well. Here's a quick snapshot of the progress we've made. The yellow time period is the first 5 months of our time together.  The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast has 10x their podcast downloads in a little over a year. This post is here to share how we (it's teamwork!) did it so you can grow your audience too. And if you'd like to have company working on this, reach out to me.  Click READ MORE (below right) for more details on how we did this!
Rachel Hanson’s Sound Sorceresses newsletter, which supports the Sound Sorceresses magazine. The newsletter was started in June 2023 to create buzz for the Magazine launch in October 2023. Here's the story of how we created that buzz with the newsletter.  Someone who has known me since my early Indy podcaster days said that I'm the one person he knows in the space who keeps rebranding and it’s not hurt me. I think a large part of this is that I view all of this work as an experiment, which means that I know things will change and grow, by keeping my audience in the loop during all changes. Don’t get me wrong, it’s exhausting to be constantly changing but I’m not about to stop growing because it’s time consuming. Like you, I’m a lifelong learner, in and out of the podcast space. So in this very personal case study I’d like to share with you some of the things I do to keep my followers, my people!, in the loop when I shift things around. Specifically, when I rebranded the Coffeelike Substack with about 300 YouTube and 900 Substack subscribers involved.  |
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