Someone who has known me since my early Indy podcaster days said that I'm the one person he knows in the space who keeps rebranding and it’s not hurt me. I think a large part of this is that I view all of this work as an experiment, which means that I know things will change and grow, by keeping my audience in the loop during all changes. 

Don’t get me wrong, it’s exhausting to be constantly changing but I’m not about to stop growing because it’s time consuming. Like you, I’m a lifelong learner, in and out of the podcast space.
So in this very personal case study I’d like to share with you some of the things I do to keep my followers, my people!, in the loop when I shift things around. Specifically, when I rebranded the Coffeelike Substack with about 300 YouTube and 900 Substack subscribers involved.