300% Download Increase in 7 Months

I helped the Last Week in Denmark podcast achieve major growth by raising the download floor 200–300%, increasing Day-1 downloads 50%, and reviving its YouTube presence (+999% views). As Podcast Manager, I optimized titles, metadata, transcripts, workflows, and cross-platform promotion while expanding the team from 7 to 19 members. This case study shows how strategic optimization can create stable, scalable podcast growth.

🧭 Last Week in Denmark is a weekly news and culture podcast for internationals living in Denmark. By mid-April 2025, the podcast already had a strong editorial format and a growing audience. As Podcast Manager, I grew the team from 5 cohosts and 2 audio editors into a coordinated operation with 6 cohosts, 3 audio editors, 2 YouTube assistants, 2 guest coordinators, and 6 transcript editors.

⚡ AT A GLANCE — WHAT CHANGED

• 🎧 Higher listener retention
  
• 🔍 Stronger SEO & metadata
  
• 📝 Standardized transcripts
  
• 🗂️ Clean workflows for social + production
  
• 🎥 YouTube revived as a discovery engine
  
• 🚀 Growth across all platforms​

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Read all about how we did this in the full case study below: 
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