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When media covers the podcasting space, they usually focus on the big network shows or large money making podcasts, leaving out huge segments of podcasting that are thriving.
Like the one you're probably in: business podcasting. Let's talk about this!
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Me or We? That's a question I've been unconsciously juggling in podcasting for some time now. And I've come to a conclusion. A decision. And it's a relaxing one that I think might help you frame your podcast audience too. And relieve a little bit of creative stress.
Trying out Threads recently really made me realize how much social media has been uncomfortable for me for awhile now. Like a pair of ill fitting shoes. So I went silent on a lot of my social accounts last week and am leaning into online interactions that have fostered actual connections for me more going forward,
Here's why and how I'm going to do some deep diving thinking about what social media means to me so I can make the connections I want. Not just for the podcast or business. Both of these are a direct extension of my passion for connecting and sharing skills and knowledge, so I'd be lying to say this is solely cerebral business move. This is also a human move to make more genuine connections. I hope that sharing this helps you take a look at your social media needs and habits as well. It's nearly impossible to be objective about your own work. That's why you need feedback. But not all feedback is valuable. Here are my favorite ways to get feedback that can help you improve the quality and interest level of your podcast.
Here are 3 of my favorite ways: 1. republish them 2. mention them in your most recent episode 3. use a newsletter to repurpose older episodes In fact, #3 is where I got this spike in Geopats after a newsletter mention recently (the yellow area in the screenshot below).  Let me explain how to do these things simply.
I’m starting the preparation for a new micro season of Geopats. Although we’ve had many themed episodes including books, social media, and of course, coffee, I’m returning to a recent them: adults who’ve lived abroad AND grew up with immigrant parents.
The absolute first few things I do for a new season is
Believe it or not, this can often be one task. The less clicks, the more listens. We, as humans, are content saturated and lazy. A bad combination for multiple click asks.
"The search is over You were with me all the while" The Search Is Over, Survivor Once a month stop your podcast outreach efforts and look at who is following, liking and commenting on your social posts. It's very likely you've got a fan that you have not engaged with...YET. Message them. Don't sell, don't push your podcast or services. Don't try to be interesting, be interested. Be curious about them, make a real one on one connection. Engage. Too often we are searching for many people when what we really want is one real connection at a time. If you want more podcast connection help, feel free to reach out.
You're telling stories in your podcast, even if you're doing interviews. And even though it's very common to hear, starting with a guest's origin story is THE WORST way to get the attention of your listeners. Here are 2 reasons that you should NOT do this are coming from successful storytellers.
Global Podcast Editors newsletter is 2 years old and Podcast To Connect is 5 months old. Both have a podcast & YouTube channel with a combined follower population of about 1,300 people. I don't think the newsletters alone would have the same impact that the podcast-newsletter-YouTube channel have. It's these three components working in conjunction with each other that generates this momentum. Thus the flywheel I mention below. Even so, for this post, I'm focusing on the cozy aspects of the newsletter alone that have helped.
Why did this medium work well for me to grow my 100% online business? Let me show you. |
AuthorFrom one passion led podcaster to another, here are some tips to make the most genuine connections with your podcast and supporting mediums. Archives
July 2024
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