Guest search IS promotion

I’m starting the preparation for a new micro season of Geopats. Although we’ve had many themed episodes including books, social media, and of course, coffee, I’m returning to a recent them: adults who’ve lived abroad AND grew up with immigrant parents.
The absolute first few things I do for a new season is

1. marketing
2. find the right guests

Believe it or not, this can often be one task.

Here’s how:

😎 Finding the right guests:
I’ve got a healthy social media presence, so I added posts like this to my Twitter, LinkedIn and local Copenhagen Facebook group. And when possible, I pin the post to those social accounts, so it’s the first thing new visitors see.

😜Marketing= sharing the project online
By publically posting the request for guests WITH a link to a similar episode this guest finding post turns into marketing. I view marketing as attracting the right folks to a specific project, NOT getting millions of people to consume my content. My content has never been nor will ever be for the masses.
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I’m searching for genuine connections, not fame. 

🤐 I'll do another post soon on the process once a potential guest contacts me. Sign up for my newsletter to get that info in your email inbox. 

😁 And if you need help with any aspect of your podcast, we should talk!