It can be tempting to want to attract "everyone" to our small business podcast. 

But your podcast and your business are NOT for everyone. You service a very specific niche. So talk to them. Trust me, others will listen but that's not your focus. Your focus dear solopreneur is on your niche. By being specific you'll be more relatable. Let's dive into this some more. 

 When media covers the podcasting space, they usually focus on the big network shows or large money making podcasts, leaving out huge segments of podcasting that are thriving.

Like the one you're probably in: business podcasting. 

Let's talk about this!​