In the SPT podcast episode this week, I started to connect the dots between CTAs (call to actions), podcast downloads and business leads. I also mentioned that being very clear about who your ideal listener/client is can help you to move them along this path smoother.
But the thing that stuck with me after the recording the most was the problem solving aspect.

​​Personally, I follow and interact with folks online for awhile before I invite them on my podcast. I can do this because the topics I’ve covered before recently have been topics that I’ve been involved in for many years, so I’ve had a lot of people to invite who’ve I’ve already had an online relationship with. But not everyone has this kind of breathing room with guest scheduling. So what can you do if you're newer to the space you're talking about in your podcast? Try this. 

I think of it like this: even excellent coffee tastes better with the right amount of milk (my opinion, I know, you might disagree.)
​
In podcasting…
…download statistics = coffee
…listener feedback = gorgeous, frothy, warm milk